Privacy Policy

Last Updated: August 29, 2025

1. Introduction

HydroLux Water Systems ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with our advertisements on platforms like Google and Facebook.

By using our website or services, you consent to the data practices described in this Privacy Policy. If you do not agree with this policy, please do not use our website or services.

2. Information We Collect

2.1 Personal Information You Provide

We collect personal information that you voluntarily provide to us, including:

• Contact Information: Name, email address, phone number, mailing address
• Service Information: Water quality concerns, household size, property details
• Communication Records: Messages, calls, and correspondence with our team
• Payment Information: Billing address and payment method details (processed securely by third-party payment processors)

2.2 Information Collected Automatically

When you visit our website, we automatically collect certain information:

• Device Information: IP address, browser type, operating system, device identifiers
• Usage Data: Pages visited, time spent on pages, click-through rates, referral sources
• Location Data: General geographic location based on IP address
• Cookies and Tracking Technologies: Information collected through cookies, web beacons, and similar technologies

2.3 Third-Party Tracking and Advertising

We use third-party tracking technologies for advertising and analytics purposes:

• Facebook Pixel: We use Meta's Facebook Pixel (ID: 1100032635403166) to track website interactions, optimize ad delivery, and measure ad performance
• Google Analytics: We use Google Analytics to understand website usage and improve our services
• Advertising Platforms: We may use Google Ads, Facebook Ads, and other advertising platforms that collect data for targeting and measurement

3. How We Use Your Information

We use the collected information for the following purposes:

• Service Delivery: Provide water testing, consultation, and installation services
• Communication: Respond to inquiries, provide customer support, and send service updates
• Marketing: Send promotional materials, newsletters, and special offers (with your consent)
• Analytics: Analyze website usage and improve our services
• Advertising: Display targeted advertisements and measure ad effectiveness
• Legal Compliance: Comply with legal obligations and protect our rights

4. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), our legal basis for processing your personal data includes:

• Consent: You have given clear consent for us to process your data for specific purposes
• Contract: Processing is necessary for the performance of a contract with you
• Legitimate Interest: Processing is necessary for our legitimate business interests
• Legal Obligation: Processing is necessary to comply with legal requirements

5. Information Sharing and Disclosure

We may share your information in the following circumstances:

5.1 Service Providers

We share information with trusted third-party service providers who assist us in:

• Website hosting and maintenance
• Email marketing and communication
• Customer relationship management (CRM)
• Payment processing
• Analytics and advertising

5.2 Advertising Partners

We share information with advertising platforms including:

• Meta (Facebook/Instagram): For ad targeting, optimization, and measurement
• Google: For ad targeting, analytics, and lead generation
• Other Advertising Networks: As necessary for marketing campaigns

5.3 Legal Requirements

We may disclose information when required by law or to protect our rights and safety.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

• Customer Data: Retained for the duration of our business relationship plus 7 years for legal and tax purposes
• Marketing Data: Retained until you opt out or withdraw consent
• Website Analytics: Typically retained for 26 months (Google Analytics default)
• Lead Information: Retained for up to 2 years for follow-up purposes

7. Your Privacy Rights

7.1 General Rights

You have the right to:

• Access: Request information about the personal data we hold about you
• Correction: Request correction of inaccurate or incomplete data
• Deletion: Request deletion of your personal data
• Opt-Out: Unsubscribe from marketing communications
• Data Portability: Request a copy of your data in a portable format

7.2 GDPR Rights (EEA Residents)

If you are located in the EEA, you have additional rights including:

• Consent Withdrawal: Withdraw consent for data processing
• Processing Restriction: Request restriction of processing
• Objection: Object to processing based on legitimate interests
• Supervisory Authority: Lodge a complaint with your local data protection authority

7.3 CCPA Rights (California Residents)

California residents have the right to:

• Know: Request information about personal information collected, used, or shared
• Delete: Request deletion of personal information
• Opt-Out: Opt out of the sale of personal information
• Non-Discrimination: Not be discriminated against for exercising privacy rights

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience and provide personalized content. Types of cookies we use include:

• Essential Cookies: Necessary for website functionality
• Analytics Cookies: Help us understand website usage
• Marketing Cookies: Used for advertising and retargeting
• Social Media Cookies: Enable social media features and advertising

You can manage cookie preferences through your browser settings or by contacting us. Note that disabling certain cookies may affect website functionality.

9. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and employee training
• Secure data storage and backup procedures

However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

10. Children's Privacy

Our services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. When we transfer your information internationally, we ensure appropriate safeguards are in place to protect your data.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website and updating the "Last Updated" date. Your continued use of our services after such changes constitutes acceptance of the updated policy.

13. Contact Information

14. Specific Disclosures for Advertising Platforms

14.1 Facebook/Meta Advertising

When you interact with our Facebook ads or visit our website, Meta may collect information through the Facebook Pixel for:

• Ad targeting and personalization
• Conversion tracking and measurement
• Audience creation for future advertising
• Ad optimization and delivery

You can opt out of Facebook advertising by visiting your Facebook Ad Preferences or using the Digital Advertising Alliance's opt-out tools.

14.2 Google Advertising

We use Google Ads and Google Analytics, which may collect information for:

• Ad targeting and remarketing
• Website analytics and optimization
• Conversion tracking
• Audience insights

You can opt out of Google advertising by visiting Google's Ad Settings or using Google's opt-out browser add-on.

This Privacy Policy is designed to comply with GDPR, CCPA, and other applicable privacy laws, as well as the requirements of Google Ads and Facebook advertising platforms.